CLiKK Photo Booth

As a result of being involved with a start up during my undergrad, I had a backdrop kit from a "live photo booth" booking during that time. I began researching "backdrop" rentals and came across photo booths, which were most popular in the USA in 2015. I decided to work with a woodworking student from Conestoga College to build my first photo booth. I created a modular style photo booth kiosk which includes the backdrop, photo booth, social media sharing station, printer table, prop table, and optional memory book table. I have since expanded to offer 4 different photo booth styles with a regular, video and gif booth option, 2 hashtag printers, a live slide show option, 25 different backdrops, a variety of customizable photo booth props. The biggest focus for the photo booth offering is to provide customized options that are modular so they can fit in a variety of spaces.

SUMMARY

PROBLEM STATEMENT

Problem Statement

Engaging your customer and creating touch points beyond the experience within the physical establishment of a business or event venue is important to create a memorable event. Photo booths allow for this as you can reach your customers or guests, after they have interacted with your brand or event theme in your physical location by having their photo taken and sent to their email/ text/ or social media platforms, with your brand or event theme on the image

CLiKK Photo Booth provides photo booths in three formats; regular photo booth, hashtag printers, A permanent installation allows us to capture customer data and share this with the brands we will work with (complying with CASL, GDPR etc.)

Some industry trends:

Photos are the primary type of content created and shared at events and experiences. (EventMarketer)
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. (Forrester)
65% of brands say that their event and experiential programs are directly related to sales. (EMI & Mosaic)

User's & Audience

The users of the photo booth fall into three camps:

Brides
Corporate Event Manager
Moms

Brides

Corporate Event Manager

Moms

USERS

ROLE

SCOPE

PROCESS

Roles & Responsibilities

Founder: My role within CLiKK Photo Booth is the founder which included designing the first photo booth, finding a vendor that can help with building out the photo booth design, sourcing the electronics, testing the photo booth set up, finding clients and booking them, setting up and running the photo booth at events

Manager: Source, interview and hire qualified candidates to act as contractors of CLiKK Photo Booth. This included training the contractors to ensure they knew how to appropriately use the equipment and troubleshoot if I am not at the event

Co Founder: My boyfriend Nicholas Maya had stepped into the role of co founder within CLiKK Photo Booth which included helping me with client management, event set up and take down, and accounting

User experience research: Photo booth Industry research, post event surveys, conversations with users during event

User experience design: user flow design and implementation, building out the site, branding

Scope and Constraints

The Feedback Room

The timeline for the project was 4 months
Since this project was a bottom up initiative, leadership had to approve this process

Work Healthy

The timeline for this project was two months
We had a January timeline for the annual summit which came up organically, but this made us have to focus.a lot of time and energy in order to be prepared for the work shop presentation

The Process

I began by researching what the offerings were like for renting backdrops in my region because I had owned backdrop kit from a previous "live photo booth" service we provided with a different start up

Before taking our first client, we created a logo, website and acebook page to establish our brand.

I realized that photography backdrops are offered with photo booth rentals primarily in the US and thought to myself that I could totally create one myself with the help of a wood working student from Conestoga College. I found a booth I liked and designed my own and had it made.

Our first client was the Canadian Cancer Society where we ran a photo booth for two days during the Relay for Life event. We continued to book weddings, corporate events and family oriented events

As contractors got added to the team, I had to create training workshops which were part live demo and part presentation.

We've updated our offering which included added additional photo booth kiosk styles to the CLiKK Photo Booth line up via a vendor partnership as well as backdrop offerings.

The business continues to run using 17 hats which is a CMS system that helps with client management and event booking for the entrepreneur.

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OUTCOMES

Outcomes & Lessons

The biggest outcome from this project is that an entire side business has been created where we can choose which events we take on and when, depending on our schedules. We have been able to impact several individuals special days, whether it be a wedding, a birthday or a Christmas party.

The photo booth has been a huge learning lesson for me every event. The biggest lessons I've learnt are below:

Always prepare and practice for every event weeks in advance, rather than days
Technology is complicated and sometimes has a mind of its own, test the process and also have a back up process
Never try to print photos via wifi
You may have to run your services a bit past the booked time depending on the amount of people, but its good to establish a firm practice of ending on time
Always bring tape, pens and scissors

ARTIFACTS

Artifacts

Event Instillations

Memory videos

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NICOLE PAPP