CLiKK Photo Booth

As a result of being involved with a start up during my undergrad, I had a backdrop kit from a "live photo booth" booking during that time. I began researching "backdrop" rentals and came across photo booths, which were most popular in the USA in 2015. I decided to work with a woodworking student from Conestoga College to build my first photo booth. I created a modular style photo booth kiosk which includes the backdrop, photo booth, social media sharing station, printer table, prop table, and optional memory book table. I have since expanded to offer 4 different photo booth styles with a regular, video and gif booth option, 2 hashtag printers, a live slide show option, 25 different backdrops, a variety of customizable photo booth props. The biggest focus for the photo booth offering is to provide customized options that are modular so they can fit in a variety of spaces.

SUMMARY

PROBLEM STATEMENT

Problem Statement

Engaging your customer and creating touch points beyond the experience within the physical establishment of a business or event venue is important to create a memorable event. Photo booths allow for this as you can reach your customers or guests, after they have interacted with your brand or event theme in your physical location by having their photo taken and sent to their email/ text/ or social media platforms, with your brand or event theme on the image

CLiKK Photo Booth provides photo booths in three formats; regular photo booth, hashtag printers, A permanent installation allows us to capture customer data and share this with the brands we will work with (complying with CASL, GDPR etc.)

Some industry trends:

Photos are the primary type of content created and shared at events and experiences. (EventMarketer)
77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. (Forrester)
65% of brands say that their event and experiential programs are directly related to sales. (EMI & Mosaic)

User's & Audience

The users of the photo booth fall into three camps:

Brides
Corporate Event Manager
Moms

Brides

Corporate Event Manager

Moms

USERS

SCOPE

ROLE

Roles & Responsibilities

Founder: My role within CLiKK Photo Booth is the founder which included designing the first photo booth, finding a vendor that can help with building out the photo booth design, sourcing the electronics, testing the photo booth set up, finding clients and booking them, setting up and running the photo booth at events

Manager: Source, interview and hire qualified candidates to act as contractors of CLiKK Photo Booth. This included training the contractors to ensure they knew how to appropriately use the equipment and troubleshoot if I am not at the event

Co Founder: My boyfriend Nicholas Maya had stepped into the role of co founder within CLiKK Photo Booth which included helping me with client management, event set up and take down, and accounting

User experience research: Photo booth Industry research, post event surveys, conversations with users during event

User experience design: user flow design and implementation, building out the site, branding

PROCESS

Scope and Constraints

The Process

Open Discussion

Had an open discussion about the problems we both were seeing in the Merchant Success Team and outlined our objectives of this project.
Qualitative Research

We decided on using in person and virtual qualitative interviews as our user experience research method for this project. Our choice to use interviews was to find out attitudinal perspectives to inform why feedback was a problem in the Merchant Success Team, and how we could possibly fix these perspectives. Our focus was to determine various MSM's perspectives on feedback mechanisms between them and our leadership team. Both my team partner and I had conversations with various Merchant Success Managers as well as some of the Leadership team to understand their current sentiments around where the Merchant Success organization was doing well, where improvements could be made and what they thought the future road map of the department was in their opinion.
Documenting our findings

We both documented the conversations we had through either recording our google hangouts or writing notes about the meeting in our spreadsheet. After we were completed, we both coded the meeting notes into various themes and sentiment levels. Distilling the feedback in this way allowed us to easily share our findings in a high level overview with the leadership team. We then met to discuss key findings and trends amongst our sample size. We then put our heads together to design various formats for Merchant Success Managers to provide feedback to our team and were able to brainstorm a scalable process of synthesizing the ongoing data which included a format and cadence to present this feedback to the leadership team.
Mapped out the user flow

Outlined the entry points where a merchant success manager can provide feedback to us, depending on their user persona and created a user flow out of the entry points outline.
Merchant Success Manager Survey

Created a survey that captured the various topics a Merchant Success Manager tends to encounter on a day to day basis
Website creation

Created a website that facilitated all of the potential user flows for three types of user personas that we identified.
Present the concept

Created a slide deck & presented the final project to our leadership team. We gathered their feedback and thoughts on the concept.
Pivoted the concept

Pivoted to a new project format called Basecamp, where MSMs come together to collaborate on strategic merchant questions.

OUTCOMES

Outcomes & Lessons

The biggest outcome from this project is that an entire side business has been created where we can choose which events we take on and when, depending on our schedules. We have been able to impact several individuals special days, whether it be a wedding, a birthday or a Christmas party.

The photo booth has been a huge learning lesson for me every event. The biggest lessons I've learnt are below:

Always prepare and practice for every event weeks in advance, rather than days
Technology is complicated and sometimes has a mind of its own, test the process and also have a back up process
Never try to print photos via wifi
You may have to run your services a bit past the booked time depending on the amount of people, but its good to establish a firm practice of ending on time
Always bring tape, pens and scissors